Life is hard: a hamster wheel of working for the man, trying to eat enough green vegetables and navigating the rising cost of living. It’s almost enough to make you want to rewind a few decades and have another ping at infancy.

In horror movie terms, there’s only one thing scarier than the dark. And that’s scary shit happening in broad daylight. Cue the terrifying clip for Rocky’s Pride and Joy’s latest release ‘Your Hell’, directed by local music video maestro Conor Mercury.