EXCLUSIVE: NAOMI KEYTE DROPS ‘HARD TO MAKE PLANS’ MUSIC VIDEO

The Note sat down with singer-songwriter Naomi Keyte to find out about the inspiration for her stunningly emotive music video for her new single, ‘Hard to Make Plans’. We’re also super excited to exclusively share the Conor Mercury-directed film with The Note readers! Be one of the first to watch it below. 

Congratulations on the release of ‘Hard to Make Plans’ music video! Tell us more about the single and why you wanted to bring its themes to life via film. 
'Hard to Make Plans' is a song about facing big decisions and not [knowing] how to move forward. During and after the pandemic, we’ve been faced with a lot of uncertainty and a lack of agency. I think most people can relate to losing time and having plans scrapped. This song has a feminine thought line, as the bridge speaks directory to the concept of the ticking clock of fertility, but I hope all folks can relate to it in some way.

Conor Mercury directed this piece alongside a talented team of crew. What drew you to wanting to work with Conor on this music video? 
This record is centred in the city and focuses on people. I like Conor’s slightly gritty, movie-like aesthetic, and I knew this would be the perfect song to collaborate on.

The song (and accompanying clip) touches on themes of loneliness, the ripple effects of climate anxiety and other generational challenges we’re currently experiencing. Why do you think you wanted to create music on these topics?
I think art, specifically music, is how a lot of people process difficult experiences and emotions. I didn’t intend to write a song about parenthood, home ownership or climate anxiety -- the chorus lines came out of me and I went with it! Songs are how I process life, so they are essentially like windows into my subconscious.


‘Hard to Make Plans’ is a sign of more music to come from you. Tell us more about what we can expect to hear from you next. 
I'm releasing two more singles and film clips before the album comes out on February 2, 2024. This collection of songs is located in the city -- where I’ve lived since June 2020 -- and is essentially a journey into adulthood and true independence. There's a darkness and intimacy to this record that feels heavier but also more intimate and beautiful than previous work. The album asks the questions my peers and I are all asking ourselves.